by mm46
As most businesses, especially Small and Medium-scale Enterprises [SMEs], are trying to gain stability once again, it has become imperative for business owners to position their businesses to thrive and remain resilient in the new normal.
The best way to go about this is for you, the business owner, to re-evaluate the core [Corporate Identity] of your business by asking these pertinent questions:
- Why does my business exist?
- What is the picture of this business going to look like in the future?
- How will we create this future?
- Who do we need to create this picture?
Your corporate identity is expressed and communicated through the corporate purpose (why), vision statement (what), mission statement (how), and the core values (who) of the business.
Jack Welch said, “Good business leaders create a vision, articulate the vision, passionately own the vision, and relentlessly drive it to completion.”
In conclusion, how your business succeeds despite uncertainties will be a direct reflection of how well you have articulated and cascaded your corporate identity to your stakeholders (employees, partners, clients).
Unsure of where to start the re-evaluation of your business identity? Contact us today by visiting www.metamor46.com/contact-us to fill out the contact form and we will reach out to you.